It was animation! Real and Great

The winning entry, a TV commercial produced for the Ministry of Culture demonstrated the power of CGI with military precision! The winning project was a 3D animated film of soldiers moving in the field in super slow motion. It has the appearance of a live action shot but was filmed at 500 frames per second. The judges said that the winning company had lived up to its reputation of “upping its game” and described the winning selection as “REAL and GREAT”.

From features films to TV series and commercials, CGI is taken an ever more central role in film production. While the technology and software may have developed rapidly in the past few years, it is important to remember that the wonders we see on screen are created by teams of talented artists who are using software as the modern day equivalent of a paintbrush and canvas. The competition may been restricted to fewer players in this category, but this was more than made up for by the quality of the productions.

Real Image TV won the award for its Ministry of Culture – Beach & Desert UAE Army TVC.
Aiham Ajib, managing director of Real Image said: “We had a problem with this project in that no-one knew it was animation! It always feels good to win an award. It’s important for us to be recognized every year for our work and our work only.”